Basuki Marg, New Baneshwor 01-4592597


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Basics of Brand Strategy

Brand is the most important asset of the business. It is corner stone of why business exists and how they conduct themselves. As we move to the new world of customer advocacy. A brand strategy is a formal plan used by a business to create a particular image of itself in the minds of current and potential customers. It encompasses the core values of your company. By developing a brand strategy, you can see greater customer loyalty and set your brand apart from the competition. A successful strategy will also lead to brand equity- in other words, customers will be willing to pay more for your offerings because they come from your brand.

For instance: Nike is not a shoes company, its brand has been associated with the lifestyle of the customers that consumer who wear Nike are athletic and free willed.

The course focus on understanding the construct of brand strategy (vision / values / experience and culture), understanding the changing customer behavior, learn tools to planning a brand.

Targeted Audience

Brand custodians and creators, Marketing and communication design students, budding entrepreneurs and Mid-level professionals in the field of marketing, HR and New product development.

This way of thinking helps in creating a brand differentiator.

Key takeaways

ü  Build a purpose driven innovation mindset.

ü  Understand the general construct of brand

ü  Creating differentiated brand (culture and experience).

ü  Conceptualizing a business idea

ü  Communicating the brand story

Key Highlights

ü  8 HRS virtual Instructor led session

ü  Batch of 20 -30

ü Tailor-made workshop to be done on real time pre- selected problem scenarios applicable to the firm.

ü  Shortlisted problem-solving toolkit to be shared for future reference.

Modules Covered

ü  Evolution of the new brand strategy

ü  The Omni channel and predictive experience

ü  The evolving user behavior and customer advocacy

ü  Defining Purpose: vision / mission / USP and values

ü  Introduction to user empathy: User persona creation and value mapping

ü Offering design: Purpose driven Product / service system design, Brand promise

ü  Live the brand: Culture and personification (Hofstede model), Branding and communication design, Experience journey and touch point design

ü  Business model canvas design: Positioning and Differentiation, Go-to-market Strategy

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